In this day and age everyone carries around a smart phone and has access to the Internet, you may wonder why you still need business cards.
Every Business needs a business card or a calling card.
You need a business card for the sole reason that it provides an easy way for other people to get in touch with you.
1. Business cards give people the ability to follow up with you
When you meet someone for the first time and you develop that all important instant rapport, you want to give them the chance to follow up with you instantly without having to reach for a pen or their phone.
If left with no other choice do not hesitate to hand over your phone to the other person and have him or her type in their contact details and vice versa.
Another option is for you to use phone apps that allow the users to exchange contact
Although these options are available, to many people there will always be instances where you meet someone who may not have all of this technology on them or the person is not comfortable using it.
This is why nothing can replace the business card in encouraging people to follow up with you.
2. Business cards show that you are a professional
The littlest things we do send out the biggest messages.
Something as simple as a business card shows that you took the time to design it, put your information on it and have it printed. This immediately shows that you are a professional.
3. Having a business card keeps you focused on the goal
In situations where you are trying to look for work it is not unusual to attend networking events.
If you decide to go to events like these carry with you a certain number of business cards on your person, then you can immediately create a goal for yourself.
An example of a goal to make would be to distribute the 50 business cards that you brought along to the event. You can also create secondary goals such as collect at least 15 cards from the other business’s attending.
If you decide to take this approach to networking events then your business cards can serve as a reminder and keep you focused on the goal, which is to engage with people and to follow up on any possible opportunities.
4. Business cards help make you referable
A good business card will not only contain your name and contact details. It should also mention what you do.
Having this extra detail can make all the difference because although the person you initially give your business card to may not need the service you provide, they may know someone in their network that can use your service or product.
It is good to remember that random encounters with different people happen all the time. And when they do, you should always be prepared to take advantage of these meetings and the possible opportunities that can arise from them.
5. Use only high quality business cards
Although this is not a reason to carry or use business cards, you should only use high quality cards.
Having the best cards you can afford will show potential clients that you are professional and take your business seriously, using cheap cards may protray that you provide a cheap service or product.
Our Classic Business Cards are printed full colour on 400gsm card and start from as little as £18
EasyBranding also offer a design service – contact us for more details
So, always have your business cards with you and be ready when the opportunity comes to hand one over.